Morgan Ankrom      morgan@thurodesign.com      ©2019 Thuro Design 

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Client

Hayley Mitchell 

Collaborators

Morgan Ankrom | Design

Hayley Mitchell | Photography

BRANDING DESIGN  |  CUSTOM LOGOTYPE

One of a kind clothing from the past that wears a story.

Velvet Goldmine is a vintage clothing store specializing in authentic, affordable pieces. Hayley's mission is to rescue beautiful pieces from the past and bring them back to life by placing them into the closets of those who appreciate them.

 

For the Velvet Goldmine branding, we really wanted to capture the uniqueness of the brand through a custom drawn logotype. The "goldmine" concept refers to the one of a kind items for customers to discover their perfect piece. The thick swashes of the illustrated logo combined with vintage colors and custom patterns reflects a classic nostalgic feel to match the heart of her brand.

BEHIND THE BRAND

These are some some beginning sketches and thumbnails for exploring just the right look and feel. Sometimes, there can be hundreds of concepts before the final logo.

Hayley Mitchel Photography