Candace Cameron Bure
Morgan Ankrom | Design
Kyle Dyer | Design
Full Branding Identity
TIMELESS | BOLD | CALIFORNIA CASUAL
A lifestyle brand inspiring kindness, faith, and health.
We had the opportunity to partner with DaySpring Cards to create a personal brand identity for Candace Cameron Bure, a well known actress, author, and speaker. Formerly known as DJ Tanner from Full House, Candace was looking for a lifestyle brand that would attract a more sophisticated, modern audience for her passion to inspire others in kindness, faith and health.
Our aim was to craft a brand that truly captured Candace's personality to create inspiration that people could trust. To create the monogram mark, we arranged two backwards C's together to create the B and an overall modern, dimensional mark. Combined with bold colors and patterns, timeless and classy meets quirky and fun to embody Candace's personality.
BEHIND THE BRAND
The logo family that we created offers versatility while remaining cohesive to the brand for a range of products, websites, or print needs.