Morgan Ankrom      morgan@thurodesign.com      ©2019 Thuro Design 

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Client

Candace Cameron Bure

Collaborators

Adair Creative 
DaySpring Cards

Morgan Ankrom | Design

Kyle Dyer | Design

Scope

Full Branding Identity

TIMELESS | BOLD | CALIFORNIA CASUAL

A lifestyle brand inspiring kindness, faith, and health.

 

We had the opportunity to partner with DaySpring Cards to create a personal brand identity for Candace Cameron Bure, a well known actress, author, and speaker. Formerly known as DJ Tanner from Full House, Candace was looking for a lifestyle brand that would attract a more sophisticated, modern audience for her passion to inspire others in kindness, faith and health. 

Our aim was to craft a brand that truly captured Candace's personality to create inspiration that people could trust. To create the monogram mark, we arranged two backwards C's together to create the B and an overall modern, dimensional mark. Combined with bold colors and patterns, timeless and classy meets quirky and fun to embody Candace's personality. 

BEHIND THE BRAND

The logo family that we created offers versatility while remaining cohesive to the brand for a range of products, websites, or print needs.